Keywords help search engines to rank a particular blog. Utilization of targeted keywords and good quality contents are two vital aspects of SEO, which help in optimizing websites and blog posts. Such SEO techniques are regulated through on-page and off-page optimization. Here, in this blog we will focus on on-page optimization.
To begin with, do not get puzzled between on-page SEO optimization and onsite SEO optimization.
1. The Strength of a Good Blog Post Title
The more attractive and benefit-driven a title is, the better response it receives; increasing the visibility rank in the search engines. For desired result, use the targeted-keyword in the title tag of the article. If possible, use it at the very beginning of the title itself.
2. A Good Permalink
The URL should be displayed properly, without inclusion of any kind of symbols or commas. Make sure the target keyword is in there and the URL structure has dashes to distinguish the strings.
3. Wise Use of Heading Tags
To highlight the headlines brilliantly, use heading tags to signify headings, sub-headings or any other significant point within the content. Don’t use the H1 tag more than once, for section breaks use H2 and H3 tags. Also, repetitive use of these tags is not favoured by Google’s algorithms.
4. Pay Attention to the Keyword Density
The use of keyword density should be around 1.5% percent along with proper mix of LSI keywords. The keyword can be used in the first paragraph, last paragraph and within the content, but also in a manner that it makes sense.
5. Relevant Use of Meta Description
Indeed search engines look for keywords, but, that doesn’t mean you will fill the meta description with keyword spam. Instead, make use of unique meta description and insert the targeted keyword.
6. The Way Image Optimization Helps
Keywords used in the image title do a lot to pull-in traffic from images searches. But above all, the images with their alluring presence help in retaining the traffic to your site, which eventually increases your ranking in the search engine.
One concern to be noted is that, large images will slow down your site and hamper your ranking. So, what is there to be done possibly?
7. Word Count Matters
Blogs which don’t have enough words are considered to be less informative. There is no need to over-do your blog writing. Just make sure, your research is enough to create a blog post of minimum 500 words.
8. The Need to Interlink Your Posts
Provide links within one blog of yours, which would lead the traffic to another blogs of your website. This is known as interlinking and helps the viewers to remain in your website for considerate time. Genuine use of internal links can prove to the search engine that you provide additional information than that mentioned in the content.
9. Concept of External Linking
Rather than linking your own blog posts to one another, you can also link the blog to other websites, i.e. external websites as well. Just make sure the website you are making use of is trusted one. In case you are not sure, then remember use dofollow links for the trusted ones and nofollow links for the untrustworthy websites.
10. The Power of Engaging Content
The best measure to entice your audience is by writing content in engaging manner. Like answering questions they prefer looking answers for. You can never fool a search engine by providing low-quality contents.
Your keyword should be present in
In case of LSI keyword
Make sure the keyword density is atleast 1.5%
Few other things
Things not mentioned here
Your focus need to be on
Maintaining these areas of carefulness will ensure good quality contents and the desired ranking in the search engines. Not all phases will become flawless at the first time but with gradual practice you will get the idea to deal with on-page SEO.