on-page seo checklist that we need to do

10 Ways to Rank on the 1st Page with Useful On-Page SEO - 2017 Edition

Keywords help search engines to rank a particular blog. Utilization of targeted keywords and good quality contents are two vital aspects of SEO, which help in optimizing websites and blog posts. Such SEO techniques are regulated through on-page and off-page optimization. Here, in this blog we will focus on on-page optimization.

To begin with, do not get puzzled between on-page SEO optimization and onsite SEO optimization.

  • When you make use of sitemapping, setting up of permalink structures and other similar tricks to optimize the entire website, then it is referred to as Onsite SEO.
  • Whereas, On-page SEO is all about optimizing content within a single blog post, based on the target keyword.

The Extent of Debate

  • Many bloggers think SEO-optimized articles are bad practice. May be they relate SEO with GMO and prefer to get appreciation of their write-ups naturally. But, SEO driven optimization methods are cleverly and systematically coined ways to get your e-commerce website or blogs reach the deserved ranking. Remember, search engines are set of algorithms, which look for keywords to rank your page.
  • Thus, while off-page SEO optimization focuses on shares, follows, tweets, backlinks and much more, on-page SEO is all about making your article naturally visible in the first page of search results with standardized writing and HTML coding.
  • Content is undoubtedly the king. However, you should include videos in your blogs to make them highly engaging and informative.

Some Non-technical Details You Can Pay Attention to As Well

  • With minimum broken links, your website should be responsive.
  • It is crucial to maintain the standard of your website. Even though search engine will drive-in traffic to your door-step, bad presentation of information will make the viewers hit the back button right away.
  • Never write something fluff. Use headlines and sub headlines, which convey your benefit-driven purpose and seek feedback for improvement.

Getting Right to the Point

1. The Strength of a Good Blog Post Title

The more attractive and benefit-driven a title is, the better response it receives; increasing the visibility rank in the search engines. For desired result, use the targeted-keyword in the title tag of the article. If possible, use it at the very beginning of the title itself.

2. A Good Permalink

The URL should be displayed properly, without inclusion of any kind of symbols or commas. Make sure the target keyword is in there and the URL structure has dashes to distinguish the strings.

3. Wise Use of Heading Tags

To highlight the headlines brilliantly, use heading tags to signify headings, sub-headings or any other significant point within the content. Don’t use the H1 tag more than once, for section breaks use H2 and H3 tags. Also, repetitive use of these tags is not favoured by Google’s algorithms.

4. Pay Attention to the Keyword Density

The use of keyword density should be around 1.5% percent along with proper mix of LSI keywords. The keyword can be used in the first paragraph, last paragraph and within the content, but also in a manner that it makes sense.

5. Relevant Use of Meta Description

Indeed search engines look for keywords, but, that doesn’t mean you will fill the meta description with keyword spam. Instead, make use of unique meta description and insert the targeted keyword.

6. The Way Image Optimization Helps

Keywords used in the image title do a lot to pull-in traffic from images searches. But above all, the images with their alluring presence help in retaining the traffic to your site, which eventually increases your ranking in the search engine.

One concern to be noted is that, large images will slow down your site and hamper your ranking. So, what is there to be done possibly?

  • Compress the images
  • Make use of caching plugin
  • Apply CDN

7. Word Count Matters

Blogs which don’t have enough words are considered to be less informative. There is no need to over-do your blog writing. Just make sure, your research is enough to create a blog post of minimum 500 words.

8. The Need to Interlink Your Posts

Provide links within one blog of yours, which would lead the traffic to another blogs of your website. This is known as interlinking and helps the viewers to remain in your website for considerate time. Genuine use of internal links can prove to the search engine that you provide additional information than that mentioned in the content.

9. Concept of External Linking

Rather than linking your own blog posts to one another, you can also link the blog to other websites, i.e. external websites as well. Just make sure the website you are making use of is trusted one. In case you are not sure, then remember use dofollow links for the trusted ones and nofollow links for the untrustworthy websites.

10. The Power of Engaging Content

The best measure to entice your audience is by writing content in engaging manner. Like answering questions they prefer looking answers for. You can never fool a search engine by providing low-quality contents.

The On-Page SEO Checklist

Your keyword should be present in

  • Title
  • Permalink
  • First paragraph
  • Image alt tag

In case of LSI keyword

  • Body
  • H2 or H3

Make sure the keyword density is atleast 1.5%

Few other things

  • Discard stop words from permalink
  • Add video, slides and other types of multimedia
  • Content should be minimum of 500 words
  • Adjust image sizes
  • Optimize page loading speed
  • Meta title should be less than 65 characters
  • Meta description less than 150 characters
  • Create interlinks only to related articles
  • Outbound links only to trustworthy websites

Things not mentioned here

  • Add image in social media sites
  • Have social sharing buttons at the end or floating in your post
  • To lower down bounce rate, post placed one after the other should be relevant

Do Not’s

  • There should be no more than one H1 tag
  • Don’t repeat similar H2 and H3 tags
  • Never stuff keywords unnecessarily

Your focus need to be on

  • The keyword should be in the title
  • Exploit clever use of long tail keywords
  • For all time use of content, exclude the mentioning of date
  • Lengthier and meaningful contents
  • The blog should end with words to induce actions in the readers     

Maintaining these areas of carefulness will ensure good quality contents and the desired ranking in the search engines. Not all phases will become flawless at the first time but with gradual practice you will get the idea to deal with on-page SEO.

20 JAN 2017

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